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Privacy Policy


LailaElMehelmy collects a variety of information regarding our current and former customers and visitors across our website, including:

  • Contact information you provide directly to us, such as your name, address, phone number, and email address.
  • Shopping information, such as the items you purchase and browse, payment method and payment information, billing and shipping address.
  • Account information, such as the contact and shopping information listed above as well as your account password, wish list items, past orders, and saved payments information.
  • Demographic information, such as age, birthdate, and ZIP code.
  • Automatically collected information, such as internet protocol (IP) address used to connect your computer to the Internet, browser type and version, operating system and platform, and information about your browsing and shopping behavior. Additionally we track website usage data such as the date and time of visit or use, how navigation and search features are used, the pages and items viewed, and items purchased.

How We Collect Information

We collect information through our website and in our store. We also obtain information from you and from third parties.

  • You provide information when you make a purchase, create an account, contact us or sign up for emails.
  • Third parties, primarily analytics platforms, provide information about you, such as how you engage with our website, product, and services.
  • Social media platforms and networks that you use in connection with our website, such as Instagram provide with information about you. Please separately review the privacy policies and settings of the social media platform that you use.
  • Cookies and automatic methods provide information about you when you visit our website, open an email sent from us, or click on an advertisement we serve you. Methods we use include cookies, small data files that are stored on your hard drive or in connection with your Internet browser.
  • Pixel tags, also known as web beacons, are embedded on our site and gather information about user’ on-site behavior, such as page viewed or an add-to-cart action.

How We Use Information

We use the information that we collect to provide you with the best possible products and experiences. We also may combine any or all of the information that we collect or obtain. Examples of how we use information include:

  • To respond to your customer service inquiries
  • To keep you informed of updates about your purchase
  • To improve our website
  • To improve our customer service standards
  • To process transactions
  • To verify individual identity
  • To potentially prevent fraudulent activity
  • To provide you with personalized offers, promotions and advertisements
  • To send periodic marketing emails
  • To invite you to events and in-store activations

How We Share Information

We may share the information we collect:

  • With service providers that perform services on our behalf, such as those that provide shipment and payment services, customer service, and advertising services.
  • With select partners as a part of cross promotional opportunities.